Executive & Business Coach for Founders

About me

«My principle: not more actions, but more precise ones!»

I started in my family's construction business: processes, cost estimates, management, growth. More than 50,000 m² of projects went through my hands.

In 2023 I opened my own restaurant in Bali, almost 1,000 m². I ran the construction and the launch myself: contractors, budgets, a team of 50+, processes. Then came a fire, and I reopened the restaurant on the same spot.

Construction, real estate, sales, management. The industries changed, but my role stayed the same: understand a complex system, see what matters, make the call and see it through to results.

Psychology has always run alongside. One question kept pulling me in: why do people know exactly what to do and still don't do it?

Today I bring it all together in one practice: business experience, strategy, psychology and coaching.

Диплом International-Level Professional Coach

Education and accreditations

Diploma “International-Level Professional Coach”, CoachingUp International University (2026). The program is accredited by three international bodies:

ICFInternational Coaching Federation · Level 2

EMCCEuropean Mentoring & Coaching Council · Senior Practitioner

ACAssociation for Coaching · AADCT

Member of the International Coaching Federation (ICF).

Who it's for

When the results are there, but the next step is harder

People don't come to me when everything is falling apart. They come when a lot has already worked, and that's exactly why the next choice is harder than the ones before.

The business runs on you: nothing moves without your involvement
Your team is busy with process, not results, and you're drowning in micromanagement
You have several strong options and need to commit to one
Old goals no longer drive you, and new ones aren't defined yet
You work a lot, but you're not sure you're heading the right way
An important decision has been on hold for months
Ten ideas, and only enough energy to stay scattered
From the outside everything looks “fine”, but inside there's fatigue and a sense of a ceiling

What I help with

Build your personal and business strategy for the year ahead
Move from “I hold everything together” to the role of an owner
Make the decision you've been putting off
Regain focus: what to do and what to drop
Build a strong team around you
Get to the result, not just “figure things out”

Founders, business owners, executives, high performers.

How I work

I won't let you quit halfway

My job is to help you see the whole system, separate facts from fear and habit, choose a direction and get to the result.

«I'm a demanding tracker with high standards for working together. I'm in it for results: my clients are my reflection. Together we go where you want to be.»Ekaterina Grabovska

The roadmap

Six stages we go through together, and the questions we work on at each one.

Context

What is really going on

“Where are you really, no filters? What works, and what only looks like it works?”

Constraint

What exactly is holding back the next step

“What exactly is holding you back: resources, role, fear, habit? Where is your bottleneck?”

Options

Which scenarios are actually on the table

“Which scenarios are actually available, and which ones are you not seeing yet?”

Criteria

How to choose and at what cost

“What are you choosing by? What price are you willing to pay in time, money, relationships?”

Decision

What you commit to

“What do you commit to, and what are you willing to give up for it?”

Action

A 90-day plan and tracking all the way to results

“What are the steps for the next 90 days, who owns what, and how do we track results?”

It's built on my own method: strategy, coaching to ICF, EMCC and AC standards, and hands-on entrepreneurial experience. Experience, pattern recognition and knowledge let us quickly see where you're stuck and move forward without going in circles.

Formats

How we start

Start here

Step 1 · intro

First session

60 minutes · online · one-off

An introductory session. We look at where you are now, what's holding you back and where you want to get to, and see whether we're a fit and how much work it will take.

What happens in the session

We unpack your situation and context
We find what is really holding you back
We define the goal: where you want to get to
We see whether we're a fit

What you walk away with

A map of your situation and the key constraint
A goal and a priority
A concrete first step
A recommendation on the right format going forward

First session$250

Book

Step 2 · working for results

Coaching program

Packages of 4 · 8 · 12 sessions, 60 min each

After the first session I work in packages only. Sessions run on a fixed schedule, with tracking of your commitments and actions in between.

4 sessionsone goal or decision
8 sessionsrebuild your role and priorities
12 sessions90 days: a new system, habits and patterns

We choose the package and pricing together after the first session, based on your goal and scope of work.

PricingOn request

Apply

How we work together

Why I don't do one-off sessions

Change doesn't happen in an hour. A session brings an insight, and then you're left alone with it: back to the usual rhythm, postponing, losing focus, and a month later you're in the same place. For an insight to become action, and action to become habit, you need regularity and someone who keeps the pace.

Only the first, introductory session is one-off
After that, packages only: that's how ownership of your result begins
A strict schedule and discipline
Rescheduling only for truly important reasons

FAQ

Frequently asked

How is this different from therapy?

A therapist works with your state and your past. I work with decisions and the next step. Emotions are part of the data, but the goal is clarity and action.

How is this different from a consultant?

A consultant hands you ready-made answers. I take you through my method: you see the whole picture, choose a direction and get to the result, and I keep the pace.

How many sessions will I need?

Every goal and situation is different. But in my experience, 90 days is what it takes to form habits and build new patterns of behaviour.

Online or in person?

Online, anywhere in the world. In Dubai, online or in person.

Can I reschedule sessions?

Only for a truly important reason. The schedule is part of the result.

Is it confidential?

Yes. Everything you share stays between us. If needed, we sign a coaching contract.

Ekaterina Grabovska